PERSONAL INFORMATION COLLECTED
When you visit the Site, we automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.
In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" are standard files on servers that track actions that occur on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. This data is generally used for troubleshooting and other server-related functions.
"Web beacons," "tags," and "pixels" are electronic files used to record information about how you navigate the Site. We use pixels provided by Google and Facebook (privacy link).
In addition, when you make a purchase or attempt to make a purchase through the Site, we receive certain information from you to complete your order, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information." Payment information is NEVER stored on our servers.
HOW DO WE USE YOUR PERSONAL INFORMATION?
The Order Information we collect is used generally to fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and/or order confirmations). In addition, we use Order Information to:
communicate with you, monitor our orders for potential risk or fraud, and, if consistent with the preferences you have shared with us, provide information or advertising related to our products.
We use the Device Information we collect to help us identify potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to evaluate the success of our marketing and advertising campaigns). In combination with the unique and anonymous identifier assigned by our marketing pixels, you may also receive personalized advertising on social media and other online platforms.
We share your Personal Information with third parties that help us use your Personal Information as described above. For example, we use Shopify to power our online store: to learn more about how Shopify uses your Personal Information, please visit https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site. To learn more about how Google uses your personal information, please visit: https://www.google.com/intl/en/policies/privacy/.
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising through:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Please note that our Site's data collection and use practices are not changed when a Do Not Track signal is displayed by your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below. Also, if you are a European resident, please note that we are processing your information to fulfill contracts we have entered into with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above.
Also, please note that your information may be transferred outside of Europe, including to Canada and the United States, however we only use third-party services that meet the requirements of the GDPR. We believe that privacy is important to everyone and you can ask us to delete your data at any time, regardless of where you live. We comply with all GDPR (E.U.) and CCPA (California) regulations.
When you place an order through the Site, your order information will be retained in our records unless and until you ask us to delete it.
For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us by e-mail at firstname.lastname@example.org.